For anyone ready to move from tasting-room daydreams to building a real winery, this book serves as the definitive guide. Beginning with a meaningful look at the history of the wine industry, it walks readers through every step of creating a winery from the ground up—balancing passion with practical, profitable strategy. Entering the wine business is not for the fainthearted; it demands commitment, resilience, and an unwavering belief in the craft. Written by someone with more than 18 years of real-world experience, the book offers hard-earned insight, honest reflections, and a path that helps you avoid many of the painful lessons the author faced firsthand. While no venture comes with guarantees, thorough planning and informed decision-making dramatically increase your chances of success. And as the author reminds us, there are few rewards greater than ending a long day in the vineyard by sharing a glass of wine made from grapes you grew yourself. The journey is challenging—but deeply worth it.