Most marketing advice is directed at companies with infinite ad budgets, a dedicated marketing team, proven and recognized products in the market, or a thorough knowledge of “all things business”. David Sheldon’s approach acknowledges that small business owners may have a particular expertise, however any understanding of the intricacies of running a business have been all self-taught. Those business owners that can spot their operational weaknesses are willing to spend the time and sacrifice to learn how to do it right.
With nearly 40 years in small business, starting and running two completely different companies with success, with an MBA and still learning as he strives for a Doctorate in Business Intelligiance, David Sheldon is committed to stearing entrepreneurs in a specific direction that will first grow and enhance their business, and then continue in other key areas that are important for solidifying their business for continued growth.
Recognize that the marketing you’re doing is not working, and continued applications of the same old methods will significantly handicap your business, stymie future growth, and eventually cause burn-out. This talk gets to the heart of the problem, and encourages small business owners to change what is comfortable to a more productive approach that will allow the business to grow, become more stable, and open it up to new possibilities.
Tired of not getting the results you’re looking for even though you are diligent in getting the message out about your business? David Sheldon dispells many of these modern-day myths about marketing, puts them in perspective, and provides direction to get over these invisible hurdles in order to bring the business to the next level.
The first in a series of books that directly deal with the many challenges of a small business owner and entrepreneur. Blueprints for Brilliance – Mastering the Art of Entrepreneurship, dives headfirst into the number one problem of fledgling businesses: how to direct one’s energy to improve sales and revenue.
